Sector Overview

The Medical device & Technology companies across the globe always performed in challenging, rapidly-paced & uncertain environments from operating business models, pricing strategy, treatment & adherence cost growth outpacing economic growth, remolded regulatory structures, unprecedented technological innovation, changing customer preferences with more healthcare targets making transformation imperative and with one common objective to deliver highest quality care at affordable price improving quality of life encourages & warrants citadel of medical device companies to secure command & market share for business growth.

The Medical device industry is highly competitive & companies continuously strive to capture opportunities to manage existing players, grasp on new technology, M&A, pricing strategy, cost management, lean implementation, revamping portfolio to ensure maximum market share and sustainable lean progress regulatory collaborations for compliance & protecting their IP rights etc.

Underpinned by a sustainable & transformational business framework is a blend of connoisseur's expertise and powered by Advanced Analytics, Artificial intelligence/ML to transform challenges & crises into opportunities. We work closely with clients to consistently make better decisions to seize competitive advantage across the whole spectrum regionally & globally to achieve growth by enhancing their resilience, customer engagement, leading-edge innovative solutions, revamp existing sales strategies, develop agile solutions, mergers & acquisitions, pricing strategy, lean implementation, maximizing market share, regulatory collaborations for compliance & protecting their IP rights, etc.


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Our Value Proposition


Business Process Playbook  

How ORA helps to address business questions?

Technological advancements & Healthcare reforms warrant consistent pace to claim their hold across the value chain. Amid sweeping regulatory change; Expeditious technological advancements, transformation, automation, disruptive technologies have completely change the outlook to outperform in the market across sectors & Medical companies have witnessed the same impact. Digital technologies have empowered consumers & change their expectations in terms of preferred engagement model, product experience, ease of use etc. Companies and regulators are more focused on operational resilience to manage & secure the interest of the complete stakeholders value chain. These challenges are compelling companies to strategize product development, affordable therapies & drugs, prioritizing R&D decisions based on the unmet needs to capture market share & achieve sustainable growth.

The Olive Ridley Advisory Medical technology practice aligns stakeholders & helps to meet the goals. We develop & implement pragmatic commercially viable strategies timely complying with regulatory obligations. ORAs consultants have business acumen and deep industry expertise to cater complete value chain across the C-suites or decision-makers to win expeditiously in the evolving dynamics & unforeseeable healthcare landscape. Our integrated portfolio empowers organizations to navigate through challenges & facilitate knowledge to gain a competitive edge, to bring & adopt new changes, make it more affordable & accessible, innovate for the business to ensure sustainable growth & to capitalize on market opportunities & address the critical business issue within the regulatory framework.

Our tailor-made approach is a blend of human and machine intelligence; We work closely with clients to consistently make better decisions to seize competitive advantage powered by Advanced Analytics, Agile, Artificial intelligence/ML to address the complex business challenges, bring innovation, integrate internal work streams, to achieve better performance, sustainable growth, capture market share, people transformation, increase RoI, helps you attain a commercially viable actionable path to unleash the real potential to ensure high-growth trajectory across stages of a product or company’s development. ORA offers a range of services includes competitive intelligence, device PoC, evaluating distribution channels across emerging markets, LCM strategies, portfolio revamp, , Go-to-market strategy, Market sizing, commercial excellence, Device registrations in emerging markets, regulatory intelligence, etc. 

We have a range of services to embrace the change across the Medical device & Technology value chain (but not limited to):

  • Sustainable business: Consumables & disposables market such as Point of care devices, catheters etc. have witnessed a rapid shift in the fastest-changing healthcare precisely in terms of pricing strategy with the presence of local, regional and international players. We help clients by devising practical strategies to address these business questions catering to pricing, workflows, inventory management, distribution strategy.
  • Devise a regulatory strategy: We manage the complete regulatory engagement lifecycle across multiple jurisdictions, help you to navigate emerging laws & their impact on your organization. Our team devised a successful strategy for market access including IP management, documentation, reporting & analytics, licensing, global supply chain safety by leveraging our depth understanding of changing landscape of regulations
  • Opportunity assessment: Develop a strategic roadmap to attain sustainable profitability & growth in the regionally & global markets. We help clients by devising practical strategies to address these business questions like refining or develop overarching corporate or business unit strategies to informed better decisions covers the market landscape, optimized level of investment, setting of risk appetite, mapping the customer sentiments on digital platforms, customer origination, product differentiator & propositions, improving their competitive positioning, retention capabilities & right model selection & provide an answer to When, Where & How to play?
  • Data analytics: Data-driven scalable strategies to develop & implement end-to-end project management in the cell and gene therapy industry & prepare you for speed to market; we cater complete range including Partner engagement strategy, integration, Vendor Selections, Scenario-Based Planning Model, REMS, Supply Chain Network Design and Diagnostics, Capacity planning
  • ESG-related business strategies: We devise a strategy for embedding ESG- related strategies to outperform in the market & mitigating any risk with the “wait & see” concept. Profound regulatory changes & rising consumer expectations enforce an immediate adoption for sustainable healthcare trajectory in coming years
  • Emerging growth opportunities: Develop the potential growth strategies to evaluate and penetrate into new markets and potential segments. This includes diagnostic, specialty markets, orphan markets
  • Infrastructure capacity building: We help manufacturers with identifying the heat spot for a process-specific device, hospital equipment's, beds, diagnostics equipment's & provide optimum forecasting strategy to ensure business growth
  • Pricing strategy: Devise value driven-strategy from the compelling data favoring customer preferences and affordability
  • Geography expansion: We collaborate with public & private hospitals in emerging markets to identify new opportunities for our end clients for geography expansion to identify new hospital strategies or ILO set up to achieve their investment objectives
  • Bespoke research from ideation to execution and includes the complete spectrum of service including market feasibility, customer sizing, behaviors, and strategy development to geography expansion to attain profitable growth
  • We articulate an approach to cater to consumer interest from short to long term milestones for the enterprise by capturing & analyzing the customer sentiments deep dive to map out their thoughts and preferences to provide actionable results using analytical approaches.
  • We guide investors from a legal, technical and commercial standpoint and provide actionable insights and right direction with manageable risk for their portfolio of interest
  • We work closely with payers to design specific actionable strategies to mitigate the existing gaps in the process
  • We help companies mitigate data integrity issues to meet regulatory compliance, improve quality operations, and create a platform for evidence-based decision-making to make informed decisions
  • Business development & Licensing opportunities: value-creating deals by right target identification to evaluation and post-transaction integration to optimize the portfolio including end-to-support for Business development & Licensing opportunities
  • Devise a personalized medicine strategy using AI/ML to ensure success
  • Customer analytics: Develop the digital strategy to engage each stakeholder & brand awareness
  • Operational excellence: We work closely with clients to optimize processes, successful supply chain & procurement strategies, operations, process improvement and organizational structures across the stakeholder value chain
  • Consumer intelligence: We articulate an approach to cater to consumer interest from short to long term milestones for the enterprise by capturing & analyzing the customer sentiments deep dive to map out their thoughts and preferences to provide actionable results using analytical approaches
  • We guide investors from a legal, technical and commercial standpoint and provide actionable insights and right direction with manageable risk for their portfolio of interest
  • Sales analytics: We leverage Salesforce to maximize their potential & enhance customer experience by monitoring & closing gaps in the sales strategy & Improve sales by channelizing right marketing strategies powered by AI
  • Digital strategy: Develop the digital strategy to engage each stakeholder & brand awareness
  • Multilingual support across 15 languages including Japanese, Bahasa, Filipino, Mandarin, Korean, German, Spanish, French, and Arabic
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ORA Services


Strategic & Market BI

Our strategic team strives to get the best solution for you to answer your right questions “at the right time, in the right way” to feed your business decisions. We help clients refine their superior strategies based on actionable corporate intelligence to enable key business decisions to have forward-looking utility globally about their competitor’s key targets, strategies, assumptions, and capabilities.

We help our Medical device clients to refine their superior strategies based on actionable corporate intelligence to enable key business decisions to have forward-looking utility globally about their competitor’s key targets, strategies, assumptions, and capabilities. Our approach takes into account business requirements, trends and provides a holistic view to manage, consider each component of data in the pyramid.

We aim to deliver (but not limited to):

  • Enhanced knowledge management for your business case
  • Strategic Intelligence deliverables
  • Early warning of competitive threats
  • Tactical insights & decision making to gauge external environment

And address key questions (but not limited to):

  • What is the competitive landscape
  • Who are the key competitors?
  • What is the market definition & segmentation?
  • What is the value proposition of our asset in the development?
  • What are the patients & physicians unmet needs?
  • What's is our companion diagnostic strategy?
  • What’s would be an ideal pricing strategy?
  • What is the possibility of reimbursement and market access?
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Automated insights & dashboards

Business intelligence becomes a mandate with huge data sets rolling over each day to the organizations. Every sector requires an informed data-driven business decision to expand in this competitive market. We support Medical device leaders to transform their organizations using our intelligence services, at the right time and in the right hands to ensure they have a competitive edge with actionable and impactful insights. Unfortunately, incorrect measures or limited data availability leads to poor forecast, lack of data management, false-positive analysis and hence intelligence initiatives fail due to a combination of challenges. Any such flaws warrant months or years of loss of winning abilities & all CAPEX investments are gone for a toss.

Our teams of consultants are well versed and upgraded with the latest technology trends & understand underlying customer needs, competitive dynamics, and economics. We integrate all data aspects & deliver impactful insights through a wide range of techniques, support models, ad-hoc projects, transformational solutions to maximize ROI through our leading data management and visualization platform.

An expert business intelligence consultant such as ORA not only will mitigate this risk, but ensure your organization achieves new levels of success, we provide multiple scenarios or conclusions using the same data set.

ORA offers the following key services (but not limited to):

  • BI Assessments
  • Dashboard Development
  • Agile Business Intelligence
  • Sales Forecasting
  • AI Based cost reduction models
  • Master Data Governance Strategy
  • Insights delivery
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Rapid Research

A la carte boutique services are available instantly with high-grade actionable & measurable insights to inform effective & time decisions. We pair our extensive RR expertise with deep market understanding and analytical prowess to offer our clients true intelligence services with innovation & gain insights as they navigate complex problem-solving across the problem area. We provide concrete results to monetize the launch of sector-based items.

Our Rapid research team created a bespoke engagement workflow model & strives to get the best solution for you to answer your right questions “at the right time, in the right way” to feed your business decisions When Time Is Of The Essence.

We help clients with 24X7 rapid research with a Turn around tie from 32 to 200hrs. Our approach takes into account business requirements, trends and provides a holistic view to manage, consider each component of data in the pyramid. ORA’s dedicated team of professionals & provides seamless support across weekends and holidays. We have regional capabilities to leverage regions specific information for KIT’s & KIQ’s for your business question.

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Tactical BI

Tactical intelligence is focused on the support to operations at the tactical level using various methodology, tooling & procedures to proceed with future threats. Mostly, operational and performed on a lilliputian level & part of the immediate plan during the course of action. Today’s turbulent business environment, characterized by advanced technological changes and increased globalization, has swept away industry and market conditions that previously defined competitive conditions. Such an environment requires flexible strategic solutions that respond quickly to these rapid changes & allows to grab any upcoming opportunities or ensure nothing being missed in the market.

ORA offers a range of services to cater basic to advanced needs of your organization to ensure you are aware of macro & micro factors impacting or may have an impact on the business. Help you correctly understand the market positioning to leverage any portfolio gaps & recommend emerging technologies and the ones that are becoming obsolete, latest innovations/technology advancements in your domain, competitor R&D strategies, recently published key patents, and new entrants in the market.

Our Tenacious Source Network provides a robust network of vertical industry contacts and subject matter experts. Leveraging this network, we can provide early warning and threat/vulnerability assessments on market & cater to all other offerings being listed.

And address key questions (but not limited to):

  • How does your business stack up against your competitors?
  • Your industry? Better? Worse? No idea? Allow us to answer!
  • No, it’s not only about profits; would like to emphasize here about processes, operations, time to market, customer retention
  • What's your competitors launch strategy? Are they discussing on any platform earning calls, conferences?
  • Did they talked about LCM trials or indication expansion?
  • What do we anticipate about their LCM strategy in coming years to ensure sales?
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Benchmarking & Counter Intelligence

Umpteen times both present & emerging threats for modern business unceasingly cropping. Implementing modern tools such as competitive intelligence, benchmarking & counterintelligence has become essential to survive in this hypercompetitive global market. ORA, would craft the complete process of intelligence today across the value chain to ensure they can rely on intelligence & counterintelligence units to help them better predict an external environment.

We aim to deliver (but not limited to):

  • Enhanced knowledge management assets
  • Intelligence deliverables
  • Early warning of competitive threats
  • Key signs- directed counterintelligence
  • Best practices process book for fostering an internal culture of counterintelligence
  • Strategic & tactical decision making to gauge external environment

And address key questions (but not limited to):

  • How does your business stack up against your competitors?
  • Your industry? Better? Worse? No idea? Allow us to answer!
  • No, it’s not only about profits; would like to emphasize here about processes, operations, time to market, customer retention
  • Cost per unit, time to produce, product/service quality, effectiveness, time to market, customer satisfaction and loyalty, brand recognition
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Technological watch

Making an informed decision with a minimized risk & anticipating switch is a noticeable competitive advantage & reinforces ORA in a leading organization. Tools such as strategic and tactical surveillance paired with technology watch warrant an accuracy in deciding the level of information, organization & insights to detect opportunities and anticipate changes in the competitive environment. Umpteen times both present & emerging threats for modern business unceasingly cropping. Implementing modern tools such as competitive intelligence, benchmarking & counterintelligence has become essential to survive in this hypercompetitive global market.

We help our Medical device clients offers a range of services to cater basic to advanced needs of your organization to ensure you are aware of macro & micro factors impacting or may have an impact on the business. Help you correctly understand the market positioning to leverage any portfolio gaps & recommend emerging technologies and the ones that are becoming obsolete, latest innovations/technology advancements in your domain, competitor R&D strategies, recently published key patents, and new entrants in the market.

And address key questions (but not limited to):

  • Is the data systematically captured?
  • How are we captured in customers minds?
  • Are there any new entrants?
  • How customers are responding to them?
  • Did you fetch the complete data for analysis?
  • What are the critical watch factors?
  • Is there sufficient data available on PMS?
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Licensing & Compliance management

An extensive & broad list of compliance requirements & timelines is getting challenging each day. Complying with the legal obligations and directives across global regulatory environments is the foundational requirement to improve business at today’s dynamic pace. ORA’s global consultants and teams are well-practiced in assessing emerging regulatory landscape across industries for governance, third party risks, developing advocacy strategies, enhance transparency to risk management systems, responsive to changes, crisis management & defining process improvements to facilitate informed business decision in compliant with regulations.

Licensing, franchising, supplier or distributor agreements are compounded and non-compliance with the provisions of these agreements can directly arrest the neck of the business. We navigate through each component of the agreement process & ensure high-end service to cater complete value chain of licensing, resolve disputes with partners, minimize overcharge revenue leakage, maximizing the value contract & manage the associated risk.

Our experts develop tailor-made solutions depending on your versatile & unique situation to cater as desired with the best result strategy. We cover the complete value chain from monitoring licensee compliance to licensing requirements.

Our featured service under these segments are (but not limited to):

  • Gap Analysis
  • Effective Licensing Position
  • Registration
  • Monitoring licensee portfolio
  • Licensee reporting & analysis
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Mergers & Acquisitions

With a global scale and a regional footprint, we have the business acumen to churn out the rights to enter the meaningful deals to maximize value for our Medical device & Technology stakeholders & make sure all critical markers of success and failure including risk mitigation strategies are included in your M&A process. End-to-end capabilities with the best pricing proposition differentiate us over other players. Whether you’re in the early stages of assessing a deal, or falling short of the value you expected from a prior acquisition, ORA’s approach to integration linked with the culture to business can help accelerate and augment the envisioned results & help you understanding the key question as What tools do you have to make it profitable & making a right decision? Or Are you lack of rigorous target decision criteria? Or How did you arrive to deal with evaluation parameters? & many more.

ORA’s experts can help your company find hidden gems with discovered and innovative lenses that could bring advanced deal makers to the table by:

  • Utilizing AI to deal with search and targeting
  • Targeted and innovative search filters to derive new potential targets and search uncommon platforms to unfold potential risks
  • Incorporate the “independent industry experience”
  • Overall growth strategy & forward-looking utility
  • Bridge critical gaps & insights on efficiency opportunities
  • Support business-critical milestones
  • Optimize cash flow and earnings
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Brand strategy & Marketing

A resolute strategy is censorious when the growth path is erratic & business leaders need to make their own way to survive and grow in the industry. Profile, position, investment in your brands offer transformational growth. Using our evince methodology, we create unique brand experiences to unfold consumers behaviors, gain a distinct perspective. Actionable analytics & detailed knowledge help to identify the gaps, improve positioning & connect with customer minds at the right time for our Medical device & Technology leaders.

ORA advisory group helps companies optimize their sales & marketing strategy 360-degree view & yield value-creating commercial strategy by prioritizing opportunities that reflect what the brand will and will not do. We leverage the combination of behavior knowledge, segment behaviors and preferences based on current knowledge, receptiveness to brand, decision drivers, barriers to change, insight databases, partnership with digital platforms to attain actionable insights & Articulate the value you bring to each customer. It’s beyond selling, we reach customer minds with our unique strategy & deliver desired outcomes. We aim to help you transform in a holistic way that’s sustainable and scalable relentlessly.

Direct to the customer, we help organizations develop and execute successful strategies by:

  • Articulate an approach to cater to consumer interest from short to long term milestones for the enterprise
  • Customer sentiments deep dive to map out their thoughts and preferences to provide actionable results
  • Pivotal strategies to establish & maintain end to for online retail business via digital platform strategy
  • Empirical models for dynamic demands & consumer preferences
  • Leverage Salesforce to maximize their potential & enhance customer experience by monitoring & closing gaps in the sales strategy
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Environmental, Social and Governance

Amid sweeping complex regulatory change, various ESG-focused regulations are taking shape and firms are under consistent commitment and pressure to respond to swiftly evolving requirements. Organizations and investors are considering sustainability as a prerequisite of any strategic & operational decision to address major global challenges across sectors; hence ESG assessments have become an integrated part of any managed portfolio more than ever before. The adoption of environmental, social and governance (ESG) considerations is a driver of innovation and new opportunities that create long-term sustainable value for business and society. The Embedded sustainability framework successfully results in a positive impact on business performance including measurable risk with a robust and clearly defined implementation strategy. Robust ESG framework has the potential to build the resilience of companies & create long-term value creation and represents a market-based framework to guide investors better align their portfolios.

The ESG experts at ORA facilitate all the facets of ESG implementation into the portfolio from the development of the strategic framework to reporting and staying compliant with regulatory requirements. Our team will help in exclusionary screening and work alongside you to develop a robust transformational strategy, provide an implementation roadmap of sustainability and shape your ESG investment strategy.

Bespoke research that leverages our extensive expertise with deep understanding and analytical prowess to offer our clients true intelligence services, and practices to drive resiliency and competitive advantage as they navigate complex problem-solving across the entire process cycle to achieve their ESG goals & We’re committed to net-zero strategies.

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Supply chain & Procurement intelligence

Operational excellence has become a critical strategic organizational requirement to compete in a dynamic environment. Globalization has opened up diverse opportunities across geographies; however in recent years internationalization has come under tremendous pressure with stringent enforcement by policymakers locally & globally with operations, technical, protectionism, licensing and other important aspects to secure stakeholders interest and rights across the value chain. Recent advancements in technology, delivery platforms, digital payment models require an adoption at a faster pace to outperform in the market and warrant jettisoning traditional operations. In today’s complex & dynamic business environment, companies strive to assess the compatibility of their strategy across product or service cycles for guiding investment decisions or revamping the allocated resources to new segments with the needs, resources, and objectives of the organization. Should we be in this business? Should we add a new business? Will it be a sustainable business? How to secure substantial market share? How to increase market share? Should we launch a new product in this geography? Are we working with the right suppliers? What levers should we use to negotiate a better deal with incumbent suppliers? Are we paying the optimal price? Do best-in-class companies adopt a different engagement model? What benchmarks should we include as part of the contractual terms? Where are new threats emerging?

ORA’s consultants have deep industry understanding & expertise to cater to the complete value chain across the C-suites or decision-makers to respond to niche problems areas by understanding market dynamics, preferences & shifts in the business to navigate disruption & operational challenges, mitigate risk and liability with the actionable strategy and practices to drive resiliency and competitive advantage. Our strong heritage in custom research has evolved over our 16 years in business to include capabilities well beyond insight gathering. Bespoke research that leverages our extensive expertise with deep market understanding and analytical prowess to offer our clients true intelligence services as they navigate complex problem-solving across the entire product life cycle. ORA’s tailor-made approach is a blend of strategic intelligence and analytics; nourished by recommendations of an unrivaled network of connoisseurs & powered by advanced analytics to address the complex business challenges, supply chains, integrate internal workstreams or business functions to ensure impactful results to achieve better performance, building resilience and sustainability profitable growth, capture market share, increase RoI etc. We have a range of services to embrace the change across the supply and logistics value chain in Aviation, Pharmaceutical, Automotive, Chemicals, Industrials, Medial technology, CPG & Retail and Technology.


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