The market for retail and consumer goods is undergoing a tremendous & dynamic transformation driven by new technology, processes, massive shifts in consumer behavior, supply chain shocks, increasing consumer expectations to product mix, new marker entrants, fluctuating fuel prices transforming technologies, innovative product lines to survive industry disruption. Diversified and rapid challenges for consumer goods and retail (CG&R) companies are huge in the currents business environment with increasing e-commerce penetration with continuous interests and a shift to B2C purchasing patterns.
Achieving top and bottom-line growth is a challenge across CG&R companies, most retail segments have witnessed a significant decline in sales. Consumers are holding off on their purchases or are choosing affordable alternatives. Price promotions are not seasonal anymore, consumers expect purchase patterns on each transaction. CG&R companies are continuously struggling to create the right product mix to ensure sustainable growth and maintain the consumer interest to ensure loyal consumers.
We work closely with clients to consistently make better decisions to seize competitive advantage across the whole spectrum regionally & globally to achieve growth by enhancing their resilience, customer engagement, leading-edge innovative solutions, consumer insights and intelligence, product testing, market research, revamping existing sales strategies, develop agile solutions mergers & acquisitions, pricing strategy, Usage & Attitude studies, Buying & Purchase dynamics, Launch evaluations, Mystery shopping, Product testing, lean implementation, maximizing market share, collaborations for compliance & protecting their IP rights, etc.
At ORA, we help the company’s business leaders to develop & implement pragmatic commercially viable strategies to win market share & sustainable growth across their product line & to make the right decisions to remain successful in the marketplace. ORA position itself as a seasoned business consultant in the Alcohol, Tobacco, and Breweries sectors- Our experience includes the New product evaluation and launch, Audience segmentation, Competitive intelligence, Scenario planning, Consumer behavior analysis- acceptance- attitude- adoption- journey- drop or change from Brand 'X' to 'Y', designing of the bottles, overall packaging of the products.