Sector Overview

The market for retail and consumer goods is undergoing a tremendous & dynamic transformation driven by new technology, processes, massive shifts in consumer behavior, supply chain shocks, increasing consumer expectations to product mix, new marker entrants, fluctuating fuel prices transforming technologies, innovative product lines to survive industry disruption. Diversified and rapid challenges for consumer goods and retail (CG&R) companies are huge in the currents business environment with increasing e-commerce penetration with continuous interests and a shift to B2C purchasing patterns.

Achieving top and bottom-line growth is a challenge across CG&R companies, most retail segments have witnessed a significant decline in sales. Consumers are holding off on their purchases or are choosing affordable alternatives. Price promotions are not seasonal anymore, consumers expect purchase patterns on each transaction. CG&R companies are continuously struggling to create the right product mix to ensure sustainable growth and maintain the consumer interest to ensure loyal consumers.

We work closely with clients to consistently make better decisions to seize competitive advantage across the whole spectrum regionally & globally to achieve growth by enhancing their resilience, customer engagement, leading-edge innovative solutions, consumer insights and intelligence, product testing, market research, revamping existing sales strategies, develop agile solutions mergers & acquisitions, pricing strategy, Usage & Attitude studies, Buying & Purchase dynamics, Launch evaluations, Mystery shopping, Product testing, lean implementation, maximizing market share, collaborations for compliance & protecting their IP rights, etc.


At ORA, we help the company’s business leaders to develop & implement pragmatic commercially viable strategies to win market share & sustainable growth across their product line & to make the right decisions to remain successful in the marketplace. ORA position itself as a seasoned business consultant in the Alcohol, Tobacco, and Breweries sectors- Our experience includes the New product evaluation and launch, Audience segmentation, Competitive intelligence, Scenario planning, Consumer behavior analysis- acceptance- attitude- adoption- journey- drop or change from Brand 'X' to 'Y', designing of the bottles, overall packaging of the products.

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Our Value Proposition


 

How ORA helps to address business questions?

Expeditious technological advancements, transformation, automation, and disruptive technologies have completely changed the outlook to outperform across sectors, and FMCG & Retail service companies have witnessed the same impact. Digital technologies have empowered consumers & changed their expectations in terms of preferred engagement model, product experience, ease of use etc. Companies and regulators are more focused on operational resilience to manage & secure the interest of the complete stakeholder's value chain. These challenges are compelling companies to strategize innovative product development, smart platforms, prioritizing consumer preferences or needs to capture market share & achieve sustainable growth.

ORA’s consultants have deep industry understanding & expertise to cater to the complete value chain across the C-suites or decision-makers including manufacturers, suppliers, retailers, investors and other stakeholders to respond to niche problems areas in business.

We have a range of services to embrace the change across the FMCG & Retail value chain- ORA offers a range of services including competitive intelligence, consumer insights & behavior analysis, market & business intelligence, Market sizing, Situational analysis, Go-to-market strategy & mapping, commercial excellence, expansion into emerging markets, live- product sampling, testing blends or new variants, strategic fit & financial assessment, regulatory intelligence, new acquisitions, value & counter-messaging, brand-talk & health, image consulting, new product development, product testing, consumer insights, shoppers behavior analysis, usage & Attitude studies, buying & purchase dynamics, launch evaluations, mystery shopping and the intelligence, supply chain excellence, international marketing, etc. (but not limited to):

  • Opportunity assessment & Sustainable business: Develop a strategic roadmap to attain sustainable profitability & growth in the regionally & global markets. We help clients by devising practical strategies to address these business questions that cover the market landscape, market sizing, prioritized segments, competitive landscape, in-depth understanding of regulatory landscape etc. & provide impactful strategies for sustainable growth, business models and market entry strategies, and refine/develop overarching corporate or business unit strategies to informed better decisions covers the market landscape, optimized level of investment, setting of risk appetite, mapping the customer sentiments on digital platforms, customer origination, product differentiator & propositions, improving their competitive positioning, retention strategies & right model selection & provide an answer to When, Where & How to play
  • Mergers & Acquisitions deal: Execute value-creating deals by right target identification to evaluation and post-transaction integration to optimize the portfolio
  • Geography expansion: We collaborate with public & private companies in the developed & emerging markets to identify micro-segments, new opportunities & convert data into actionable insights to inform business decisions for geography expansion to achieve your investment objectives
  • Bespoke research from ideation to execution and includes the complete spectrum of service including market feasibility, customer sizing, behaviors, and strategy development to geography expansion to attain profitable growth
  • Technological advancements: Our global consultant network keep surveil on the technological advancements & & digitizing end to end capabilities, bringing AI to effectively facilitate your supply chain and drive sustainable growth
  • Operational excellence: We work closely with clients to optimize processes, elevate the operating model, successful supply chain & procurement strategies, operations, process improvement and organizational structures across the stakeholder value chain
  • Consumer intelligence: We articulate an approach to cater to consumer interest from short to long term milestones for the enterprise by capturing & analyzing the customer sentiments deep dive to map out their thoughts and preferences to provide actionable results using analytical approaches/ digital strategy to engage each stakeholder & brand awareness
  • Sales analytics: We leverage Salesforce to maximize their potential & enhance customer experience by monitoring & closing gaps in the sales strategy & Improve sales by channelizing right marketing strategies powered by AI
  • Digital strategy: Develop the digital strategy to engage each stakeholder & brand awareness
  • We articulate an approach to cater to consumer interest from short to long term milestones for the enterprise by capturing & analyzing the customer sentiments deep dive to map out their thoughts and preferences to provide actionable results using analytical approaches
  • Customer segmentation and channel strategy
  • Shoppers behavior & winning strategies
  • Route-to-market model
  • Sales and marketing effectiveness
  • Mystery shopping
  • Supply chain restructuring and optimization: Transforming your supply chains into competitive weapons
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ORA Services


Supply chain & Procurement intelligence

Operational excellence has become a critical strategic organizational requirement to compete in a dynamic environment. Globalization has opened up diverse opportunities across geographies; however in recent years internationalization has come under tremendous pressure with stringent enforcement by policymakers locally & globally with operations, technical, protectionism, licensing and other important aspects to secure stakeholders interest and rights across the value chain. Recent advancements in technology, delivery platforms, digital payment models require an adoption at a faster pace to outperform in the market and warrant jettisoning traditional operations. In today’s complex & dynamic business environment, companies strive to assess the compatibility of their strategy across product or service cycles for guiding investment decisions or revamping the allocated resources to new segments with the needs, resources, and objectives of the organization. Should we be in this business? Should we add a new business? Will it be a sustainable business? How to secure substantial market share? How to increase market share? Should we launch a new product in this geography? Are we working with the right suppliers? What levers should we use to negotiate a better deal with incumbent suppliers? Are we paying the optimal price? Do best-in-class companies adopt a different engagement model? What benchmarks should we include as part of the contractual terms? Where are new threats emerging?

ORA’s consultants have deep industry understanding & expertise to cater to the complete value chain across the C-suites or decision-makers to respond to niche problems areas by understanding market dynamics, preferences & shifts in the business to navigate disruption & operational challenges, mitigate risk and liability with the actionable strategy and practices to drive resiliency and competitive advantage. Our strong heritage in custom research has evolved over our 16 years in business to include capabilities well beyond insight gathering. Bespoke research that leverages our extensive expertise with deep market understanding and analytical prowess to offer our clients true intelligence services as they navigate complex problem-solving across the entire product life cycle. ORA’s tailor-made approach is a blend of strategic intelligence and analytics; nourished by recommendations of an unrivaled network of connoisseurs & powered by advanced analytics to address the complex business challenges, supply chains, integrate internal workstreams or business functions to ensure impactful results to achieve better performance, building resilience and sustainability profitable growth, capture market share, increase RoI etc.

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Strategic & Market Imperatives

Our strategic team strives to get the best solution for you to answer your right questions “at the right time, in the right way” to feed your business decisions. We help clients refine their superior strategies based on actionable corporate intelligence to enable key business decisions to have forward-looking utility globally about their competitor’s key targets, strategies, assumptions, and capabilities.

We help our FMCG & Retail clients to refine their superior strategies based on actionable corporate intelligence to enable key business decisions to have forward-looking utility globally about their competitor’s key targets, strategies, assumptions, and capabilities. Our approach takes into account business requirements, trends and provides a holistic view to manage, consider each component of data in the pyramid.

We aim to deliver (but not limited to):

  • Enhanced knowledge management for your business case
  • Strategic Intelligence deliverables
  • Early warning of competitive threats
  • Tactical insights & decision making to gauge external environment

And address key questions (but not limited to):

  • What's my shopper behavior?
  • How can I design the winning strategies with the shopper at the store?
  • What is the market definition & segmentation?
  • Where my asset will be best positioned?
  • What is the value proposition of our product?
  • What are the decision drivers for purchase?
  • How does your business stack up against your competitors?
  • How competitors are positioned? Where should you position yourself?
  • No, it’s not only about profits; would like to emphasize here about processes, operations, time to market, customer retention, new growth opportunities?
  • What is the growth potential? What is the market size?
  • Cost per unit, time to produce, product/service quality, effectiveness, time to market, customer satisfaction and loyalty, brand recognition


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Technological watch

Making an informed decision with a minimized risk & anticipating switch is a noticeable competitive advantage & reinforces ORA in a leading organization. Tools such as strategic and tactical surveillance paired with technology watch warrant an accuracy in deciding the level of information, organization & insights to detect opportunities and anticipate changes in the competitive environment. Umpteen times both present & emerging threats for modern business unceasingly cropping. Implementing modern tools such as competitive intelligence, benchmarking & counterintelligence has become essential to survive in this hypercompetitive global market.

We help our FMCG & Retail clients offers a range of services to cater basic to advanced needs of your organization to ensure you are aware of macro & micro factors impacting or may have an impact on the business. Help you correctly understand the market positioning to leverage any portfolio gaps & recommend emerging technologies and the ones that are becoming obsolete, latest innovations/technology advancements in your domain, competitor R&D strategies, recently published key patents, and new entrants in the market.

And address key questions (but not limited to):

  • Is the data systematically captured?
  • How are we captured in customers minds?
  • Are there any new entrants?
  • How customers are responding to them?
  • Did you fetch the complete data for analysis?
  • What are the critical watch factors?
  • Is there sufficient data available on PMS?
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Mergers & Acquisitions

With a global scale and a regional footprint, we have the business acumen to churn out the rights to enter the meaningful deals to maximize value for our FMCG & Retail stakeholders & make sure all critical markers of success and failure including risk mitigation strategies are included in your M&A process. End-to-end capabilities with the best pricing proposition differentiate us over other players. Whether you’re in the early stages of assessing a deal, or falling short of the value you expected from a prior acquisition, ORA’s approach to integration linked with the culture to business can help accelerate and augment the envisioned results & help you understanding the key question as What tools do you have to make it profitable & making a right decision? Or Are you lack of rigorous target decision criteria? Or How did you arrive to deal with evaluation parameters? What is an effective strategy for our company to grow, both organically and via M&A & many more.

ORA’s experts can help your company find hidden gems with discovered and innovative lenses that could bring advanced deal makers to the table by:

  • Utilizing AI to deal with search and targeting
  • Targeted and innovative search filters to derive new potential targets and search uncommon platforms to unfold potential risks
  • Incorporate the “independent industry experience”
  • Overall growth strategy & forward-looking utility
  • Bridge critical gaps & insights on efficiency opportunities
  • Support business-critical milestones
  • Optimize cash flow and earnings
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Brand strategy & Marketing

A resolute strategy is censorious when the growth path is erratic & business leaders need to make their own way to survive and grow in the industry. Profile, position, investment in your brands offer transformational growth. Using our evince methodology, we create unique brand experiences to unfold consumers behaviors, gain a distinct perspective. Actionable analytics & detailed knowledge help to identify the gaps, improve positioning & connect with customer minds at the right time for our FMCG & Retail leaders.

ORA advisory group helps companies optimize their sales & marketing strategy 360-degree view & yield value-creating commercial strategy by prioritizing opportunities that reflect what the brand will and will not do. We leverage the combination of behavior knowledge, segment behaviors and preferences based on current knowledge, receptiveness to brand, decision drivers, barriers to change, insight databases, partnership with digital platforms to attain actionable insights & Articulate the value you bring to each customer. It’s beyond selling, we reach customer minds with our unique strategy & deliver desired outcomes. We aim to help you transform in a holistic way that’s sustainable and scalable relentlessly.

Direct to the customer, we help organizations develop and execute successful strategies by:

  • Articulate an approach to cater to consumer interest from short to long term milestones for the enterprise
  • Customer sentiments deep dive to map out their thoughts and preferences to provide actionable results
  • Pivotal strategies to establish & maintain end to for online retail business via digital platform strategy
  • Empirical models for dynamic demands & consumer preferences
  • Leverage Salesforce to maximize their potential & enhance customer experience by monitoring & closing gaps in the sales strategy
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Process Automation & Digitalization

Business intelligence becomes a mandate with huge data sets rolling over each day to the organizations. Every sector requires an informed data-driven business decision to expand in this competitive market. We support technology clients to transform their organizations using our intelligence services, at the right time and in the right hands to ensure they have a competitive edge with actionable and impactful insights. We support leaders to transform their organizations using our intelligence services, at the right time and in the right hands rigorous management of your data to ensure they have a competitive edge with actionable and impactful insights.

Our teams of consultants are well versed and upgraded with the latest technology trends & understand underlying customer needs, competitive dynamics, and economics. An expert business intelligence consultant such as ORA not only will mitigate this risk, but ensure your organization achieves new levels of success, we provide multiple scenarios or conclusions using the same data set. A huge amount of new data generated in the world today are unprecedented.

ORA offers the following key services (but not limited to):

  • BI Assessments
  • Dashboard Development
  • Agile Business Intelligence
  • Sales Forecasting
  • AI Based cost reduction models
  • Insights delivery
  • RPA for Data Entry
  • Automating Tasks and Decisions
  • Master Data Governance Strategy
  • KPIs and Reporting
  • Regulatory Data Assurance
  • Data Processes, Procedure, and Ownership
  • Documentation and corrective action plan preparedness
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